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Search results for: annuity sales leads

The Key to Selling Annuities--Understand Your Annuity Prospect

Published on February 27, 2009 in selling annuities by Bob Richards

The absolute worst thing you can do when selling annuities is to use a “one size fits all” sales process, marketing annuities in the same way to each of your annuity prospects. Think about it – just like no single pair of pants really fits everyone in the world, every one of your prospects will Read more...

Should You Use Direct Mail for Annuity Marketing?

Published on February 25, 2009 in annuity marketing by Bob Richards

People are so used to junk mail that they’re often disappointed when their mailbox is empty! As much as they like to complain, everyone wants to have something in their mailbox when they get home at the end of the day. As an annuity agent, you may have heard that direct mail campaigns are a Read more...

Guerilla Annuity Selling Principles II – The Power of Information

Published on February 24, 2009 in annuity selling by Bob Richards

Take a second to think about today’s advertising landscape. Annuity prospects are exposed to dozens of conflicting sales messages every day – to have success with annuity selling, you’ve got to find a way to cut through the clutter. In this second installment of the guerilla annuity selling principles series, we’ll take a look at Read more...

Innovative Ways to Generate Annuity Leads

Published on February 23, 2009 in annuity leads by Bob Richards

If you’re in annuity sales, you already know that you need to have annuity leads that will generate sales to stay in business. Some of these leads will come from traditional advertising, but if you rely on advertising alone to generate annuity leads for your business, you’ll miss some opportunities as different people pay attention Read more...

Guerilla Annuity Selling Principles I – Position Yourself as an Expert

Published on February 11, 2009 in annuity selling by Bob Richards

Are you tired of cold-calling, hand-holding and bending over backwards for customers who treat you with nothing but suspicion? For years, the default manifesto of the annuity industry has been to get yourself in front of as many people as possible and do whatever it takes to close the annuity sale. However, there is a Read more...

Annuity Agent - How to Get Through Your First Year

Published on February 9, 2009 in annuity agents by Bob Richards

Sure, you might start out with dreams of six figure salaries and the perks that come along with it, but the reality is that it’s a lot more difficult to make it as an annuity agent than the hotshots let on. In fact, The Motley Fool (www.fool.com) reports that as many as 70% of annuity Read more...

ProspectMatch:Mortgage Protection Leads to Sell Annuities

Published on February 6, 2009 in annuity sales, selling annuities by Bob Richards

You already know that one of the most challenging aspects of selling annuities is finding qualified leads to pitch your products to. Cheap lists of leads rarely pan out to actual clients, but prospecting individual leads can take so much time that it cuts into your profits. One relatively unexploited avenue is using mortgage protection Read more...

Annuity Lead Lists-part I

Published on January 20, 2009 in annuity list by Bob Richards

Lists of annuity buyers/owners No insurance company releases the names of their annuity owners. So any list that claims to be annuity owners or buyers is really a list of people who meet a specific profile AND may be more likely to buy annuities. We tested these lists and found no greater propensity for people on Read more...

Our Experience With Annuity Leads Lists Part II

Published on January 16, 2009 in annuity leads, annuity list by Bob Richards

People who have requested non-specific information These are people who have completed a survey at the county fair, a mall, on line, etc in which they expressed information in “investments” or “tax savings.” As you might guess, these people are no likely to be an annuity lead any better than your deaf grandmom, Bessy. Yet, Read more...