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Category: annuity sales

How to sell annuities to prospects who are not looking for annuities

Published on June 15, 2009 in annuity sales, annuity selling by Bob Richards

My firm ProspectMatch matches prospects with financial professionals and I have always found it curious that financial professionals only want leads of prospects seeking information on the products and services sold by the financial professional. In other words, the average annuity agent only wants us to match him with prospects that have expressed interest in Read more...

How to convert annuity leads into annuity sales

Published on January 21, 2009 in annuity leads, annuity sales by Bob Richards

No matter how you generate annuity leads, the prospect is not dying to buy an annuity.  That’s what selling is all about.  Uncovering the prospect’s desires and matching those desires with your product or service.  You do that by asking questions, not by talking about the features and benefits of annuities. Most agents can’t sell. They Read more...

Carve Out a Niche for More Annuity Sales

Published on January 7, 2009 in annuity sales by Bob Richards

The conventional wisdom in the annuity sales world is to bend over backwards, doing everything you can to please any customer that comes knocking at your door.  But in reality, trying to be everything to everyone can make you seem disjointed and disorganized to prospective customers.  In the third installment of the guerilla annuity sales Read more...

How tax deferred annuities can reduce the federal income tax on social security benefits for seniors

Published on December 30, 2008 in annuity sales by Bob Richards

This calculator shows how the purchase of a deferred annuity can reduce or eliminate the tax that a senior pays on social security benefits by reducing the senior's provisional income. The social security benefits tax is explained and sample calculations provided in Publication 17 from the IRS. In some cases, the savings from the purchase Read more...

Be an Annuity Sales Magnet to Annuity Buyers

Published on November 11, 2008 in Annuities, annuity sales by Bob Richards

If you want to attract affluent and intelligent annuity buyers, here's how to do it. Get Interviewed in the Newspaper Many advisors forget how newspapers work.  The people working for newspapers are journalists.  They don’t have a financial background.  So where do they get the information to write articles in the business section?  They interview Read more...

Javelin Marketing: It’s Unacceptable for Annuity Agents to Earn Less than $100,000

Published on November 5, 2008 in annuity leads, annuity marketing, annuity sales by Bob Richards

Let’s do some math on annuity sales.  As far as I can tell, most equity indexed annuities pay the agent 8% commission.  So to earn $100,000 in a year, you need to sell $1.25 million of annuities.  Since I know agents that have sold that in ONE CONTRACT, it’s unacceptable that over an entire year, Read more...

Annuity Sales

Published on September 30, 2008 in annuity sales by Bob Richards

Annuity sales by insurance companies are a big revenue generator for life insurers across the country. Insurance agents sell various kinds of annuities like variable annuities, retirement annuities or deferred annuities. The annuity sales are made to individuals are based upon their requirements. However, it is important to follow the guidelines set by the National Read more...
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