These people responded to the ad for
the booklet "CD
Shoppers' Guide." ( Click here to see a sample ad.) Obviously, these are people who have been thinking about or have interest in CDs and higher interest rates. They are already motivated as they requested the booklet. They are often candidates for a variety of fixed income opportunities or fixed annuities.
All you do is send the booklet and then follow up with the prospect by phone per the instructions we provide you.
Because these prospects will have alreadyÂ received your booklet, you will find the call a warmÂ call. (People tend to give credibility to items inÂ writing and the professionals who supply them). YouÂ will be treated as an expert and not as a salespersonÂ when you follow our instructions that we provideÂ when you register for the SeniorLeads service.
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