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Category: annuity selling

How to sell annuities to prospects who are not looking for annuities

Published on June 15, 2009 in annuity sales, annuity selling by Bob Richards

My firm ProspectMatch matches prospects with financial professionals and I have always found it curious that financial professionals only want leads of prospects seeking information on the products and services sold by the financial professional. In other words, the average annuity agent only wants us to match him with prospects that have expressed interest in Read more...

Guerilla Annuity Selling Principles II – The Power of Information

Published on February 24, 2009 in annuity selling by Bob Richards

Take a second to think about today’s advertising landscape.  Annuity prospects are exposed to dozens of conflicting sales messages every day – to have success with annuity selling, you’ve got to find a way to cut through the clutter.  In this second installment of the guerilla annuity selling principles series, we’ll take a look at Read more...

Javelin Marketing: Selling Annuities II

Published on October 29, 2008 in annuity marketing, annuity selling by Bob Richards

There are potentially millions of people who may want to purchase annuities, from the recently retired to the fortunately wealthy, and with such a lucrative market it is important to remember that nothing is set in stone; there are a number of different proven ways of selling annuities and many that should be considered. Let's Read more...

How to Sell Annuities

Published on October 21, 2008 in annuity marketing, annuity selling by Bob Richards

The market for selling annuities is massive and, potentially, extremely lucrative. Consider the millions of people who retire each year, and have surplus funds that they want to invest, or those that become wealthy early and want to make sure their funds are used to grow, not decline in value. But the methods of selling Read more...

How To Get Good Quality Annuity Leads

Published on September 9, 2008 in annuity leads, annuity selling by Bob Richards

Selling annuities can be quite profitable, provided you know whom to sell to and how to sell. Most people view the annuity selling business as a gamble because getting annuity leads that work is actually one. When you buy annuity leads for money, you can get amazing leads that lead to a high percentage of Read more...