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SEC Rule 151A about Indexd Annuities not such a big problem for annuity agents

Published on December 28, 2008 in equity indexed annuities by Bob Richards

The big deal being made out of equity index annuities being classified as securities by SEC Rule 151A is a big deal for the issuers, not for agents. Individual agents have two ways to accommodate this change. 1. Your first option to deal with rule 151A is to go get a securities license and get affiliated Read more...

Best Annuity Leads

Published on December 27, 2008 in annuity leads by Bob Richards

Find out which gender, which age, which income segment of people are your best annuity buyers at Javelin Marketing Downloads. Get your copy of the data. Tags Best Annuity Leads | Annuity Leads | Financial Advisor Leads | Financial Planning Leads

Free Annuity Leads!

Published on November 25, 2008 in annuity leads by Bob Richards

Sounds good. But have you ever heard the saying "there's no such thing as a free lunch?" If the saying holds true, then either the free annuity leads aren't worth much or there is a cost you don't know about. Let's look at both possibilities. If someone is willing to give you free leads, ask about Read more...

Annuity Leads-- Enjoy More Quality Leads Than You Can Handle

Published on November 20, 2008 in annuity leads by Bob Richards

There is no trick to making a lot of money in annuity sales. Like all sales, it boils down to quality and quantity of annuity leads. Quantity means that the more people you talk to, the more sales you make. Quality means that the better the quality of prospect and the better the quality of Read more...

Be an Annuity Sales Magnet to Annuity Buyers

Published on November 11, 2008 in Annuities, annuity sales by Bob Richards

If you want to attract affluent and intelligent annuity buyers, here's how to do it. Get Interviewed in the Newspaper Many advisors forget how newspapers work. The people working for newspapers are journalists. They don’t have a financial background. So where do they get the information to write articles in the business section? They interview Read more...

Successful Annuity Seminars Part III

Published on November 10, 2008 in annuity marketing, annuity seminars by Bob Richards

Best Time for Annuity Seminars Retirees generally rise early in the morning and schedule golf, tennis, shopping, doctor appointments, dentist appointments, and meetings with the accountant or attorney on weekday mornings. Therefore, never hold a seminar on a weekday morning because you would be competing with a lot of other activities in your prospect’s schedule. Read more...

Successful Annuity Seminars Part II

Published on November 7, 2008 in annuity marketing, annuity seminars by Bob Richards

Annuity seminars are the most effective ways to tap into the lucrative retiree market. Many other marketing methods that work well with younger investors, such as cold-calling are considerably less effective because mature investors are skeptical. They want to get to know you first before meeting with your one-on-one trusting you with funds. And what better Read more...

Annuity Seminars-Top Method of Annuity Marketing

Published on November 6, 2008 in annuity marketing, annuity seminars by Bob Richards

If you’ve developed the opinion that annuity seminars don’t work for marketing annuities, you're wrong. Annuity seminars don’t work when they are done incorrectly. But make a few changes, and you can have 50 people, every time, attend to hear your presentation. The first issue is matching your message to the market. It’s a simple Read more...

Javelin Marketing: It’s Unacceptable for Annuity Agents to Earn Less than $100,000

Published on November 5, 2008 in annuity leads, annuity marketing, annuity sales by Bob Richards

Let’s do some math on annuity sales. As far as I can tell, most equity indexed annuities pay the agent 8% commission. So to earn $100,000 in a year, you need to sell $1.25 million of annuities. Since I know agents that have sold that in ONE CONTRACT, it’s unacceptable that over an entire year, Read more...