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Annuity Lead Systems

Published on January 14, 2009 in annuity leads by Bob Richards

If you have read the previous posts on generating annuity leads and buying annuity lead lists, you now know what to ask before buying someone's annuity lead system: 1. how are the leads generated 2. did the prospects get talked into it or did they respond of their own initiative 3. what offer did they respond to—was it Read more...

Don’t Underestimate the Power of Your Annuity Website

Published on January 8, 2009 in annuity marketing by Bob Richards

Despite the growing number of people who are using the Internet for everything from information gathering to buying everyday items, most annuity agents tend to grumble and grown about how putting together and maintaining an annuity website is a waste of time and effort. And to some degree, it’s true – if you put up Read more...

Carve Out a Niche for More Annuity Sales

Published on January 7, 2009 in annuity sales by Bob Richards

The conventional wisdom in the annuity sales world is to bend over backwards, doing everything you can to please any customer that comes knocking at your door. But in reality, trying to be everything to everyone can make you seem disjointed and disorganized to prospective customers. In the third installment of the guerilla annuity sales Read more...

Annuity Training—Where to Get it Right

Published on January 5, 2009 in annuity training by Bob Richards

As an annuity agent, you need to know who to believe and listen to. You want the skill to develop when someone is telling you things for their benefit (e.g. an insurance company or marketing organization) and if that differs from what is true. Your ultimate legal and ethical responsibility is to the client for Read more...

Free Annuity Leads!

Published on November 25, 2008 in annuity leads by Bob Richards

Sounds good. But have you ever heard the saying "there's no such thing as a free lunch?" If the saying holds true, then either the free annuity leads aren't worth much or there is a cost you don't know about. Let's look at both possibilities. If someone is willing to give you free leads, ask about Read more...

Annuity Leads-- Enjoy More Quality Leads Than You Can Handle

Published on November 20, 2008 in annuity leads by Bob Richards

There is no trick to making a lot of money in annuity sales. Like all sales, it boils down to quality and quantity of annuity leads. Quantity means that the more people you talk to, the more sales you make. Quality means that the better the quality of prospect and the better the quality of Read more...

Be an Annuity Sales Magnet to Annuity Buyers

Published on November 11, 2008 in Annuities, annuity sales by Bob Richards

If you want to attract affluent and intelligent annuity buyers, here's how to do it. Get Interviewed in the Newspaper Many advisors forget how newspapers work. The people working for newspapers are journalists. They don’t have a financial background. So where do they get the information to write articles in the business section? They interview Read more...

Successful Annuity Seminars Part III

Published on November 10, 2008 in annuity marketing, annuity seminars by Bob Richards

Best Time for Annuity Seminars Retirees generally rise early in the morning and schedule golf, tennis, shopping, doctor appointments, dentist appointments, and meetings with the accountant or attorney on weekday mornings. Therefore, never hold a seminar on a weekday morning because you would be competing with a lot of other activities in your prospect’s schedule. Read more...

Successful Annuity Seminars Part II

Published on November 7, 2008 in annuity marketing, annuity seminars by Bob Richards

Annuity seminars are the most effective ways to tap into the lucrative retiree market. Many other marketing methods that work well with younger investors, such as cold-calling are considerably less effective because mature investors are skeptical. They want to get to know you first before meeting with your one-on-one trusting you with funds. And what better Read more...

Annuity Seminars-Top Method of Annuity Marketing

Published on November 6, 2008 in annuity marketing, annuity seminars by Bob Richards

If you’ve developed the opinion that annuity seminars don’t work for marketing annuities, you're wrong. Annuity seminars don’t work when they are done incorrectly. But make a few changes, and you can have 50 people, every time, attend to hear your presentation. The first issue is matching your message to the market. It’s a simple Read more...

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