There is no doubt that life annuities are one of the best ways to secure a steady income for anyone of retirement age. The number of companies and agents offering life annuities is continually increasing with time as the US population ages and demand increases. With this increased competition, the chance that a prospect will choose you decreases. If you want to boost your company's reputation and get new clients, you must understand how to acquire good quality annuity sales leads.
If you're coming into this and thinking that it's a bit overwhelming, you are right! There is just so much contradictory information out there and so may potential ways to generate leads: direct mail, Internet banner ads, Internet text links, pay-per-click ads, telemarketing and host-beneficiary relationships. Getting the good leads can be easy but only after you do the hard work of finding that "easy source" or "simple method". Despite what we'd like to think, there are certain places we tend to forget when looking for annuity leads. However, if we look at the right place, maybe even at the right time, we might be surprised with the results. Outstanding annuity sales leads may not be everywhere around you but you never thought to look at a particular niche.
If you don't realize the power of Internet marketing, here's a simple way to understand it. Internet marketing gives you the ability to directly market to people who are looking for something. If someone goes searching for "advice on weight loss" and your website has this advice, then it might just be your website they end up on. In fact plenty of people searching for such advice will end up on your website. And if on your website you push your own weight loss product, some are going to buy it. The same works for financial solutions such as annuities and that is why Intenrt marketing can be such a rich source of annuity leads. Think about how important this is. Most people in financial sales chase after prospect - with Internet marketing, you position yourself so the prospect finds you AND the annuityprospect must take the first action to express interest.
It's always good when prospecting the prime annuity buyers (those age 55+) that you have some gray hair. However, it is not essential and the approaches below can help even the new annuity agent make significant sales.
A business brand is very commonly referred to as a brand promise among professionals. This is because the brand isn't merely a logo, a name, or a tagline - even though these are also items that represent it. A company's brand is also its word of honor towards clients, an unofficial guarantee of excellent service or product quality. In order to be able to determine your company brand's promise to clients, there are a few things to consider. Most importantly, know your prospects. Too many financial services professionals think they understand their prospects but have done zero research. I highly recommend that you do a focus group. You will then uncover opportunities to target your market that you had not previously considered. Then, you can go about branding yourself using local media (often free), seminars, writing -- both online and in print and of course, social media (free).
We know it's been said a million times. "Just because you have a better mousetrap doesn't mean the world will beat a path to your door." In other words, just because you're a great person, are honest, use the best products and treat your clients with the greatest diligence, does not mean that anybody will find you. Marketing is the key to annuity sales success. Marketing is the process of distributing your company message to your target audience. Implementing good marketing is distributing your message in ways that is most likely to get the word across to the right people. Marketing that would make a difference is about thinking things through, finding a sound game plan and the right approach. Take some insights that you've gathered here and incorporate them into your prospecting for annuity leads.