- Aaron, Las Vegas, NV
The major failure of lead generation programs is that they miss a critical step. Normally, the sales professional gets the lead and calls the prospect. The professional is a stranger and the prospect has no reason to be receptive. In this case, Aaron fully understands the value of the booklet and how it positions the prospect favorable before he calls, allowing him to set more appointments on the first call. search terms: lead generation, lead generation program, qualified senior leads
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