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Life Insurance Leads-Get the Gold

Published on September 21, 2009 in life insurance leads by Bob Richards

You’ve seen plenty of ads for life insurance leads.  How do you know which insurance lead service actually works? With most insurance lead services, what you usually know is that the prospect has filled out a form on the Internet requesting information or a quote.  Possibly, the prospect has provided their true age or accurate information about their health.  Additionally, the prospect knows or suspects he will be contacted by an agent as a result of becoming a life insurance lead.

You cannot expect much else from an online insurance lead and you should not. For example, don’t expect that the prospect has been waiting by the phone to buy life insurance and is delighted as soon as they realize there’s an insurance agent on the phone. Life insurance leads, annuity leads, health insurance leads are all merely an indication of interest by the prospect, not a sure sign of a buyer. The prospect’s interest may range from "don't bother me now" to motivated.  And it’s your job, as the expert in the market to determine the buyer’s need or desire, infuse them with interest and convert that interest to an appointment. Don’t expect that the life insurance leads you buy to be ready-made sales—the outcome of an appointment depends on your skills and communication talents.

However, these comments are not meant to diminish the value of Internet life insurance leads or a life insurance lead service.  Compare what you get buying Internet life insurance leads to cold calling from the phone book.  The phone book lead is a total stranger who may have no interest whatsoever. Alternatively, insurance leads are a reflection of a prospect who went SEARCHING for life insurance information of their own volition. Insurance agents who use lead services are so far ahead of other agents who start from scratch and who won’t invest in their business to buy life leads. In fact, a new life agent can avoid washing out of the business as many do when they start their career by having a budget for insurance life leads, long term care leads or health insurance leads. No matter what type of leads the new agent buys, these leads help put any agent in appointments.  And the following is true: the more activity you have, the more results you get.

Success in insurance, life, long term care insurance, health or annuity sales always boils down to only two elements: quantity and quality. A service which provides exclusive life insurance leads and quality life insurance leads will solve your quantity problem and help you setting appointments. 

110 thoughts on “Life Insurance Leads-Get the Gold

  1. Randall says:

    Are there any annuity leads systems that work

  2. Andrew Weber says:

    The best reasons for buying insurance leads are you can be connected to individuals who are looking for insurance. This is a huge opportunity for you to capitalize on. Generating insurance leads through internet is also a good option but these need a very good website with rich content. The old methods like telemarketing can also considered but it depend upon your skill with dealing people. It is always better buy insurance leads specific to your target market or the geographical area which you are looking for. Online insurance leads can get you leads which may be 1 hour old, this gives you good opportunity.

  3. Forex says:

    "skills that will make gold out of life insurance leads" - took the words out of my mouth

  4. PROSPECT OR DIE.... The Prospecting Ladder

    As we start out in the insurance business we go through a progression of different ways to generate insurance leads and prospects, which we call the prospecting ladder concept. However, the problem is that most agents are looking for some type of secret formula or method whereby they can receive good quality insurance leads with out working too hard to get them.

    Well, let me share something with you. If selling life insurance was easy, then everybody would be doing it. Selling a life insurance policy is the easy part, but finding the prospects to sell insurance too is the hard part.

    It is ultimately up to you to develop strong work habits and create or develop a system whereby you create an ongoing supply of prospects to see.

    Most companies provide a number of different ideas to help you achieve that goal, but it is ultimately up to you to create the end result.

    An agent can work harder or smarter. Most agents that do not succeed try to generate leads in an ad hoc manner, like shooting from the hip, as they say.

    Referring back to the prospecting ladder on our website, it seems that most agents never seem to work there way up to the top of this prospecting ladder and they eventually fail in the business because they get stuck on the lower rungs.

    Our insurance agents "help website" has many articles and shares many proven lead generaton sytems and marketing ideas for new and existing insurance agents. Check out the prospecting ladder topic page and get our free referred lead talk presentation.

    Ted from an-insurance-agents-career.com

  5. beauty says:

    thats a nice and effective article for chosing insurance company.its true most people do not know which one is the best insurance company.and all the insurance company give attractive advertisement.so people deceive to chose the correct one.its been seen that people have a negative idea in insurance company just for some fake company.

    thanks for ur nice article i would like to visit ur blog for another time.

    thanks

  6. zeturf says:

    I think the hardest for the insurance agent is to find a provider with quality leads. It is also important to choose a lead according to your needs.

  7. Telemarketing says:

    Thanks so much for your very insightful and informative posts, I am enlightened about getting insurance leads. Had a good read. 🙂

  8. Roy Paeth says:

    As a former insurance agent and current mortgage broker I can appreciate your post. When i was an insurance agent we would send out little pink postcards to people who had recently taken out a new mortgage. The insurance leads we would buy back then (10 years ago) were okay but nothing to write home about. As with most types of leads it is all a matter of figuring out your ROI. I remember some agents were given leads and many of them would just sit because the agent just didn't make the calls. How are aged leads these days? I know in the mortgage business old leads can be a goldmine and are typically inexpensive.

    Roy Paeth

  9. This is great info. I sell insurance and asd I was reading this I was thinking about how to best apply the info to my self and I realized that it is 100% true. Quality leads make or break this business and, to me, are the most important key to this puzzle.

  10. Pat Hernandez says:

    In todays date insurance is must for every one. And i think health insurance plays the major role.Insurance with cashless facilities at different hospitals will give added advantage.

  11. self defense products says:

    If you are a licensed life insurance agent, looking for life insurance leads the old school way by either doing seminars, putting up fliers; be it on cars or doorsteps, or buying lead lists like I was, you are going down the wrong path. You may get some results from those types of lead strategies, but at what dollar cost? I don't even want to think about the amount of time that I have invested in those strategies.

  12. John Glass says:

    I have to disagree that the leads were "searching" for more information. More then likely they were bombarded by ads or were forced to fill out information to complete a download or access a page. As I have not used these leads I have no real idea. However this has been my experience as a so called "lead"

  13. seo says:

    Term policies remain fixed for a set number of years. After the set number of years the policy either terminates or can be rewriten for the same length of time, but you'll now be evaluated at your new age, not the age you are now.

  14. seo says:

    Term policies are like renting. After the set term (5, 10, 20, 30 years) each party walks away. You don't get any money back, but you'll have paid less over the course of the 10 years.

  15. Pet SUVproducts says:

    Great post. How true-- "don't expect" leads to become sales.

  16. Disability Income Insurance says:

    Oh well, in this competitive society, everyone's fighting for a share of the insurance market.

    Leads can still be considered as there will still be some conversions.

  17. Thank you for the life insurance leads information. In order to make your life insurance leads work you really have to press on to your leads and stay active on them.

  18. Wow so true you have said "A service which provides exclusive life insurance leads and quality life insurance leads will solve your quantity problem".Its a inspiring and useful post.Really i will recommend it to all of my friends.Great blog!keep sharing in future too.

  19. Kelly Ripa says:

    This is great advice, thanks for being truthful about Life Insurance. I will be sure to let my family and friends know about this, and to continue to do some more research on it. Thank you

  20. Wen I was a life and health agent I paid big bucks for leads. But if I wanted food on the table it was a necessary evil

  21. I hope you could share more information and explain more topics on life insurance leads. Keep the information coming. Great job.

  22. Bony says:

    Life insurance is essential for a number of different reasons. It is a financial instrument that allows you to protect your family and loved ones when you're gone and also a tool to finance your objectives from education to retirement while you are alive.

  23. now a days person are investing life insurance as investmets. now a days the gold fund are comming in the mutual fund

  24. Nice post .........Life Insurance Leads-Get the Gold

  25. ipad accessories says:

    I agree with you that the online leads for life insurance are not that reliable. I had been selling life insurance products and my best leads were from my personal networks or the leads I got in marketing campaigns such as insurance related events.

  26. Precious says:

    Nice post..Life insurance is very useful to us, In fact i have my life insurance now.

  27. Executive Suites in Orange County says:

    Great information regarding Life insurance. This is essential for a number of different reasons. It protect your family and loved ones when you are gone.

  28. buy home says:

    Useful post.. life insurance leads get the gold

  29. Even if you make your offer and they decline, don't give up. Turning down your offer doesn't mean they aren't interested. A life lead might not be ready to face the facts on the first call. If you get a "no", try again later. Marketing experts have found that the average person needs to hear an offer 7 times before it starts to sink in.

  30. Tim says:

    I think there's room for discussion about the power of web marketing for lead generation too. Web traffic, as a general rule, will already be ready to buy when they land on your site, as they obviously found you when searching for information!

    Tim

  31. Alex says:

    The one thing that is over looked here is the fact that most people are unaware that there is other alternatives to retirement accounts. that is the spin. you have to show them that if they do nothing, what could happen, then show them what has happened and what it will take to get it back. You have to uncover thier pain! and follow up with what needs to be done safely to insure that they will not lose money, or be able to provide income. And yes, you can convince a person to use life insurance or annuities, it’s all part of salemanship. Read the Sandler Sales Institute book, and become the coach instead of the shoulder to cry on. You have to go from counselor to advisor. I should know, i use to be a counselor.

  32. Sohbet says:

    Thank you airfare and everyone else for the helpful websites on annuities…

  33. indirload says:

    Thank you for the life insurance leads information. In order to make your life insurance leads work you really have to press on to your leads and stay active on them.

  34. indirlink says:

    As a former insurance agent and current mortgage broker I can appreciate your post. When i was an insurance agent we would send out little pink postcards to people who had recently taken out a new mortgage.

  35. A lot of people dont realize how important having life insurance really is. You must think of your loved ones. It is sad to hear that there are unreliable sources. I really enjoyed this article.

  36. albuquerque web design says:

    Exactly true article with great view.Life insurance is really essential to us.So i am doing insurance in many insurance company.I suggest everyone that please go for insurance it will be useful in our old age as well to our family in any case.Thanks for sharing great article.

  37. This is a great post... maybe gathering more information from leads, even though it might discourage some, could offer the agent more info about that lead and how to market to him or her.

  38. Study and Work Australia says:

    First of all, I'm not familiar with life insurance lead so I want to know about this. However, if there will be a chance that I will choose between quantity and quality insurance lead, I would choose the quality insurance lead.

  39. Previously a Life Insurance is sold by a company then the company remains legally entitled to make payment to the beneficiary after the death of the rule owner.

  40. Raju says:

    Really I fill this is Superior placement. Life Insurance Leads-Get the Gold. Life insurance is extremely helpful to us.

  41. Reese says:

    Is it quite possible for somebody to get a life insurance for another person? I'm thinking of getting one for my dad, but I don't want him to know. Doable or not?

  42. Omaha Homes says:

    I hope you could share more information and explain more topics on life insurance leads. Keep the information coming. Great job.

  43. Filme Online Cu Subtitrare says:

    Nice post..Life insurance is very useful for us! i have one , to

  44. Raju says:

    "Nice Post". It is true that "Life Insurance Leads-Get the Gold".

  45. Shoes says:

    Good Post. now a days life insurance is important for everyone

  46. Whittier Homes says:

    A friend of mine is working many leads for insurance and seems to do very well with them. Knows what they are and how to work them quickly and efficiently/ It’s a numbers game, the more you dial the more business you write up.

  47. Good advice. Selling life insurance in the cold market is one of the toughest things to do. You have to master the art of getting referrals from every sale.

  48. iphone 3g says:

    Very good post.Life insurance is very useful to us, In fact i have my life insurance now.

  49. Selling insurance is a hard work, i think. And I agree with whittier homes, the more you dial the more business you write up.

  50. Matt says:

    As an ex insurance consultant selling Life and unemployment policies on a none advised basis I seemed to be getting the cold leads not the gold leads. I wish I had seen your article whilst i was still in the industry.

  51. Great information here. I would (personally) hate to be a life insurance salesman because I think most people don't like being confronted by their own mortality, but it is true that life insurance leads certainly get the gold!

  52. As you say, leads are leads and you can’t really expect each and every one of those to turn into concrete opportunities. As a self-employed worker, I have discovered that you really need to keep your cool and not actually believe that you are going to convert 100% of the leads. I am going to read the other tickets because I feel it relates totally to what I am going through right now as a start-up company. Even though I am not in the same field of activity, I know I am going to refer your blog to other people so they can apply the knowledge you provide to other sectors.

    Thank you!

  53. Jeffrey Aspern says:

    I am new to the life insurance leads business, I work for a New York based real estate company, do these leads apply to housing insurance and buyers insurance on certain properties?

  54. Bulkar Kemail says:

    Most leads from websites or emails seem worthless - just bored repliers. We get the bulk of real sales by traditional means - even door-knocking!

  55. TnFlash says:

    This is good information on insurance leads. We all can use more leads to research. It's all a numbers game. The more people you talk to the more you sell. As my Realtor wife says, You have to circulate to percolate!" The best salesmanship skills in the world won't help if you are not talking to enough people. Good work ethics and organization are other key ingredients. Good luck everyone!

  56. CD DVD Cases says:

    My friend is actually going to be reselling life insurance, I'll be sure to lend him these tips! Thanks !

  57. I think it is really important to choose a lead according to your needs, as that will make it more benificial to you.

    Thanks for the good article 🙂

  58. Good article. now a days life insurance is important for everyone

  59. 4-bang says:

    So greet bro... Well, let me share something with you. If selling life insurance was easy, then everybody would be doing it. Selling a life insurance policy is the easy part, but finding the prospects to sell insurance too is the hard part.

    It is ultimately up to you to develop strong work habits and create or develop a system whereby you create an ongoing supply of prospects to see.

    Most companies provide a number of different ideas to help you achieve that goal, but it is ultimately up to you to create the end result. This is the point...

  60. Lose 10 Pounds A Week says:

    I agree that life insurance leads are way better than cold calling. But you must engage with the prospect as soon as possible to strike when the iron is hot. You will get more sales and the prospects will be more willing to continue a conversation with Life Insurance Leads.

  61. Retirement Advisor says:

    Great article. Many life insurance leads form the internet are fake and you must be careful.

  62. BedBug Control Raleigh says:

    Good information. Good leads in any business are beneficial. Its a process taking the time to wade through them and find the real ones

  63. only some leads can lead to a deal, most of them really are just junk. Life insurance is really important and we all need to research about it before we get hooked. Thanks for the advice.

  64. Anton says:

    Great posts. I am at the point of changing my career path and I am very close to get in a course (local College) for insurance agents. Bookmarked! Thanks google 🙂

  65. louboutin wedge chain replica discount says:

    Great information. I think (personally) hate is a life insurance salesman, because I think most people do not like to be the face of death itself, but it is real, life insurance, of course, won the gold medal hero! !

  66. marjan kujundziski says:

    if you want food on the table you have to work along with your leads and your mentor and pay attention to detail...

  67. IM Elite Bonus says:

    It's not that leads aren't important any more, you just have to have very targeted leads. You can just throw a form out there and expect 1 in 100 people to sign up and purchse.

  68. Quicklivery says:

    Great article.Good information.Good leads in any business are beneficial.

  69. Automate Trading says:

    Great advice on life insurance leads. Strong to consider.

  70. replica mulberry bags says:

    Great article. Many life insurance leads form the internet are fake and you must be careful.

  71. double jogging strollers says:

    I've tried home insurance leads and they weren't as good. But the other day I purchased some life insurance leads from a former insurance agent and they converted like crazy.

    leads are key.

  72. Free Forex Education says:

    I had a similar experiences with buying forex leads and came to a great conclusion most if not all lead brokers sell and resell leads which are trash in the first place. the solution is to have online marketing with landing pages or websites to generate your own leads. it costs less and it generate good leads.

  73. infinity downline says:

    Do any annuity lead systems work or what?

  74. Future Trading says:

    Informative article. Many life internet insurance based leads are fake. I think a list of best insurance leads should be provided for new traders.

  75. North Carolina DUI says:

    Complex benefits could be gained from getting involved into insurance company. However, we couldn't assure which are healthy and vibrant insurance industries. Testimonials are good enough to prove the quality of a certain company and of course, trust should be the number one thing that the insurance company should impose to its members 'cause people need full assurance and reliable future. What I love most about this kind of company is that, the money that the company holds is invested in a wide range of investments which all go towards aiding government, industry, commerce and consequently to the whole country. Thanks for sharing this out.

  76. herve leger dress on sale says:

    useful article. Many life internet insurance based leads are fake. I think some best insurance lead generation should be made for new traders.

  77. donald duck says:

    As a former insurance agent and current mortgage broker I can appreciate your post. When i was an insurance agent we would send out little pink postcards to people who had recently taken out a new mortgage.

  78. Online insurance leads , at all times, could not be trusted. If a prospect buyer is serious enough to get an insurance, he would surely inquire directly to the insurance company or to an insurance agent. I'm not totally saying that insurance lead programs from an online source are useless and must not be entertained, but what I'm trying to say is that we should not purely rely to online leads. If you really want to succeed in insurance business, you need to invest in improving your communication skills and convincing skills. Anyway, thanks a lot for sharing this insightful post. I really had a good read.

  79. News Archive says:

    What is the total cost of the Annuity Lead, insurance? Are there any easy installment plans?

  80. villas france says:

    I completely agree that quantity and quality are the two main key words for running a successful insurance lead. customers need to be taken in confidence properly and your sincerity and good quality of work will only take this relationship to a par. Thank you for the lovely tips.

  81. casino says:

    Great post! Very nice explanation of the life insurance leads.

  82. Mostly, our insurances are being posted in the internet nowadays. It is true that some of it are fake. But we should always think that security in the future is very important. So in choosing life insurances especially on the net, we need to be very careful. Ask the help of an expert or research thouroughly the offered insurance.

  83. Thanks for sharing such an informative post.

    I would like to inform that selling an insurance lead is not an easy task if it was so then everyone would have been doing this and all would have made a handsome amount of money.
    To become successful seller in insurance leads the insurance leads that you provide must be good in quantity and quality

  84. hesi exam says:

    I just want to know the total cost of an annuity lead. If it is a easy installment plan with easy rules and regulation. i will really get one too.

  85. Get payday instant loans today says:

    You should always keep on a check on what type of data are you going to get with a lead and how many agents are getting the same lead you are purchasing.

  86. artur says:

    Great article. Many life insurance leads form the internet are fake and you must be careful.

  87. The best reasons for buying insurance leads are you can be connected to individuals who are looking for insurance.Thanks.I will really get one too.

  88. I agree that "To become successful seller in insurance leads the insurance leads that you provide must be good in quantity and quality".
    It is possible that insurance agents can provide numbers of clients who will avail the insurance of the company they are working for . thanks for the information posted here!..Have a good one!:)

  89. We should be very careful in getting an insurance. Some people are just taking advantage of us. Well, thanks for this information about insurance lead programs on internet.

  90. short quotes says:

    I agreed that it is the best way to find your prospected customer. It helps to grow business and connect with right people.

  91. QMS says:

    Getting leads is as tough in insurance as any business. we use BNI as a direct networking tool to get leads

  92. emma says:

    I sell insurance and asd I was reading this I was thinking about how to best apply the info to my self and I realized that it is 100% true. Quality leads make or break this business and, to me, are the most important key to this puzzle.

  93. It is a good topic for the people. That Life Insurance Leads-Get the Gold. i agree this post.For this This blogs.

  94. EuroBasket says:

    Maybe it is a little offtopic. My mom is insurance agent. And she told me, that half of all insurance's that she made, are totaly inecessery (hope I spell that right). When you do insurance, you got to read the small print 😉

  95. Getting leads is very tough. Having people find you is the way to do it. I use social media to help me find customers, and it's a great tool to have updated newsletters and reports sent directly to all who are on your 'friend' list.

    Florida Keys Fishing

  96. Yossi says:

    Life insurance is more useful for investment than health protection :). I guess .....

  97. David says:

    Today insurance is must have for every one. And i think health insurance plays the major role.Insurance with cashless facilities at different hospitals will give added advantage.

  98. info about life insurance

    This is excellent information. I market insurance coverage and asd I was reading through this I was pondering about how you can very best utilize the info to my self and I recognized that it's 100% true. High quality leads make or break this enterprise and, to me, are probably the most crucial key to this puzzle.

  99. Trailers and Reviews says:

    Selling an insurance lead is not an easy job. If it was so then everyone would have been doing this years ago and we would all be rich.

  100. Solitaire says:

    This is great blog on the insurance. It giving full insight on insurance subject.

  101. Andre says:

    Great article.Very nice explanation of the life insurance leads.

  102. There are plenty of credible insurance leads, check out what's the top choice insurance company in your country.

  103. extensive explanation of life insurance leads , much appreciated.

  104. "Success in insurance, life, long term care insurance, health or annuity sales always boils down to only two elements: quantity and quality" - Indeed!

  105. grace paul says:

    The more activity you have, the more results you get.It's true.Nice post

  106. ceviri says:

    Very nice explanation of the life insurance leads.

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  109. I am not agree with you. it's very difficult to generate a life insurance policy through online.yah it's true that life insurance leads but you should need to aware a peoples about life insurance necessity.

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