You’ve seen plenty of ads for life insurance leads. How do you know which insurance lead service actually works? With most insurance lead services, what you usually know is that the prospect has filled out a form on the Internet requesting information or a quote. Possibly, the prospect has provided their true age or accurate information about their health. Additionally, the prospect knows or suspects he will be contacted by an agent as a result of becoming a life insurance lead.
You cannot expect much else from an online insurance lead and you should not. For example, don’t expect that the prospect has been waiting by the phone to buy life insurance and is delighted as soon as they realize there’s an insurance agent on the phone. Life insurance leads, annuity leads, health insurance leads are all merely an indication of interest by the prospect, not a sure sign of a buyer. The prospect’s interest may range from "don't bother me now" to motivated. And it’s your job, as the expert in the market to determine the buyer’s need or desire, infuse them with interest and convert that interest to an appointment. Don’t expect that the life insurance leads you buy to be ready-made sales—the outcome of an appointment depends on your skills and communication talents.
However, these comments are not meant to diminish the value of Internet life insurance leads or a life insurance lead service. Compare what you get buying Internet life insurance leads to cold calling from the phone book. The phone book lead is a total stranger who may have no interest whatsoever. Alternatively, insurance leads are a reflection of a prospect who went SEARCHING for life insurance information of their own volition. Insurance agents who use lead services are so far ahead of other agents who start from scratch and who won’t invest in their business to buy life leads. In fact, a new life agent can avoid washing out of the business as many do when they start their career by having a budget for insurance life leads, long term care leads or health insurance leads. No matter what type of leads the new agent buys, these leads help put any agent in appointments. And the following is true: the more activity you have, the more results you get.
Success in insurance, life, long term care insurance, health or annuity sales always boils down to only two elements: quantity and quality. A service which provides exclusive life insurance leads and quality life insurance leads will solve your quantity problem and help you setting appointments.