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Should You Use Direct Mail for Annuity Marketing?

Published on February 25, 2009 in annuity marketing by Bob Richards

People are so used to junk mail that they’re often disappointed when their mailbox is empty!  As much as they like to complain, everyone wants to have something in their mailbox when they get home at the end of the day.  As an annuity agent, you may have heard that direct mail campaigns are a Read more...

Guerilla Annuity Selling Principles II – The Power of Information

Published on February 24, 2009 in annuity selling by Bob Richards

Take a second to think about today’s advertising landscape.  Annuity prospects are exposed to dozens of conflicting sales messages every day – to have success with annuity selling, you’ve got to find a way to cut through the clutter.  In this second installment of the guerilla annuity selling principles series, we’ll take a look at Read more...

Innovative Ways to Generate Annuity Leads

Published on February 23, 2009 in annuity leads by Bob Richards

If you’re in annuity sales, you already know that you need to have annuity leads that will generate sales to stay in business.  Some of these leads will come from traditional advertising, but if you rely on advertising alone to generate annuity leads for your business, you’ll miss some opportunities as different people pay attention Read more...

How to Find High Commission Annuities to Sell

Published on February 14, 2009 in high commission by Bob Richards

Please realize that there are three parties to the financial benefits of an annuity sale: the insurance company, the agent and the buyer.  If you seek to sell those annuities that pay the highest commission, realize that means less for the other two parties.  Do you think that the insurance company is paying you more Read more...

Annuity Newsletter Gains Clients with Little Work

Published on February 11, 2009 in annuity newsletter, drip marketing by Bob Richards

Most articles in this annuity blog concern generating annuity leads.  But what you do with those leads is critical.  Unfortunate, many agents are hit and run: they make a presentation and if they don't get the annuity sales, they're off to the next prospect.  But be honest, this loses a lot of potential business because Read more...

Annuity Agent - How to Get Through Your First Year

Published on February 9, 2009 in annuity agents by Bob Richards

Sure, you might start out with dreams of six figure salaries and the perks that come along with it, but the reality is that it’s a lot more difficult to make it as an annuity agent than the hotshots let on.  In fact, The Motley Fool (www.fool.com) reports that as many as 70% of annuity Read more...

How to convert annuity leads into annuity sales

Published on January 21, 2009 in annuity leads, annuity sales by Bob Richards

No matter how you generate annuity leads, the prospect is not dying to buy an annuity.  That’s what selling is all about.  Uncovering the prospect’s desires and matching those desires with your product or service.  You do that by asking questions, not by talking about the features and benefits of annuities. Most agents can’t sell. They Read more...