Blog

Annuity Marketing: Direct Mail Creation

Published on March 9, 2009 in annuity marketing by Bob Richards

Direct mail is a great way to get your message in front of targeted annuity prospects. It gives you the chance to be creative with your message, is relatively inexpensive to implement and will help you separate the wheat from the chaff when it comes to identifying potential annuity clients. In fact, many annuity agents say Read more...

How Professional Designations Can Help You Sell Annuities

Published on March 5, 2009 in selling annuities by Bob Richards

The business of selling annuities is very competitive. Not only are you competing with other annuity agents, but also with the possibility that the money from a potential client could be deposited into an IRA or a different retirement plan altogether. Obviously, you want to be the one that the client entrusts with their money, Read more...

The Key to Selling Annuities--Understand Your Annuity Prospect

Published on February 27, 2009 in selling annuities by Bob Richards

The absolute worst thing you can do when selling annuities is to use a “one size fits all” sales process, marketing annuities in the same way to each of your annuity prospects. Think about it – just like no single pair of pants really fits everyone in the world, every one of your prospects will Read more...

Should You Use Direct Mail for Annuity Marketing?

Published on February 25, 2009 in annuity marketing by Bob Richards

People are so used to junk mail that they’re often disappointed when their mailbox is empty! As much as they like to complain, everyone wants to have something in their mailbox when they get home at the end of the day. As an annuity agent, you may have heard that direct mail campaigns are a Read more...

Guerilla Annuity Selling Principles II – The Power of Information

Published on February 24, 2009 in annuity selling by Bob Richards

Take a second to think about today’s advertising landscape. Annuity prospects are exposed to dozens of conflicting sales messages every day – to have success with annuity selling, you’ve got to find a way to cut through the clutter. In this second installment of the guerilla annuity selling principles series, we’ll take a look at Read more...

Innovative Ways to Generate Annuity Leads

Published on February 23, 2009 in annuity leads by Bob Richards

If you’re in annuity sales, you already know that you need to have annuity leads that will generate sales to stay in business. Some of these leads will come from traditional advertising, but if you rely on advertising alone to generate annuity leads for your business, you’ll miss some opportunities as different people pay attention Read more...

How to Find High Commission Annuities to Sell

Published on February 14, 2009 in high commission by Bob Richards

Please realize that there are three parties to the financial benefits of an annuity sale: the insurance company, the agent and the buyer. If you seek to sell those annuities that pay the highest commission, realize that means less for the other two parties. Do you think that the insurance company is paying you more Read more...

Guerilla Annuity Selling Principles I – Position Yourself as an Expert

Published on February 11, 2009 in annuity selling by Bob Richards

Are you tired of cold-calling, hand-holding and bending over backwards for customers who treat you with nothing but suspicion? For years, the default manifesto of the annuity industry has been to get yourself in front of as many people as possible and do whatever it takes to close the annuity sale. However, there is a Read more...