These people responded
to the ad for the booklet "Avoid
Mistakes in Buying Long-Term Care
Insurance." (Click Here to see a sample ad.) Obviously,
these are people who have been thinking
about or have interest in long-term
care. They are strong long term care leads as they are already motivated
as they requested the booklet.
All you do is send
the booklet, and then follow up
with the prospect by phone per
the instructions we provide you.
Because these prospects
will have already received your
booklet, you will find the call
a warm call (many people feel that
items in writing are credible—and that people
who provide them must be experts). You
will be treated as an expert and
not as a salesperson when you follow
our instructions that we provide
when you register for the SeniorLeads long term care lead service.
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